Cuomo, again, was not unaware of the risk he was taking. In an interview shortly before The Green Album’s release, he predicted it would “fail on a commercial level and also alienate our fans” (Regardie 58). He was wrong on the first count – the album’s pop leanings helped it to spawn a couple hit singles and go platinum – but indeed, Weezer’s die-hard fanbase was crestfallen. Yet crucially, they did not react quite like one might expect. Some abandoned the band for good, but most wound up rationalizing their disappointment in one way or another. A reviewer for Pitchfork, an online music magazine that carries the forward-thinking cultural cache that Rolling Stone did in the ‘60s and ‘70s, wrote the following of his experience listening to the lead single “Hash Pipe:”
I listened to the whole song, from beginning to end. And when it ended, I said no. I said no no no no no. No! Weezer! NO!! Where has Rivers Cuomo gone? What has he done? What has happened to Weezer?! WHERE ARE THE REAL WEEZER?!! My heart was broken. Really. (Owen)
The psychology behind this critic’s dramatic reaction is interesting, primarily because it suggests not that Weezer have become a bad band, but rather they have split from their former selves and are now a different entity altogether. The idea that this new, vapid Cuomo is one separate from the “real” Cuomo – the one who made Pinkerton – is a self-deluding defense mechanism employed to this day by a great many Weezer fan (and exploited, to an extent, by the band with their Memories Tour). At the time, some even managed to interpret empty love song clichés like “It’s all that I can do right now / I’ll make it up to you somehow” and the refrain of “Don’t Let Go” as veiled messages from Cuomo to his biggest fans, urging them not to lose faith in him before his true return. But for the most part, fans reacted like the author quoted above, not wanting to besmirch their perception of Cuomo the auteur; as Roach saw “the early development of a particular kind of secular devotion” (Goodall 12) in the English actor Thomas Betterton’s “royal” funeral, devoted Weezer fans began to imagine (consciously or otherwise) the old Cuomo had passed from this earth, allowing them to continue and even intensify their worship of him without second thought. The pop scholar automaton slickly stylized on the front cover of Green, then, simply must have been someone else altogether.
With this perceived split came that of Cuomo’s two oppositional legacies, the Body artistic and Body commercial. Despite his attempts at a textbook example of the “sell-out,” Cuomo’s fans and critics have not allowed the replication of his image to be so simple or singular. Though Cuomo largely refused to play more than one song from Pinkerton per concert for the better part of the ensuing decade, and though he has burrowed deeper and deeper into the rabbit hole of crass commercialism (and subsequently scathing reviews) with Weezer’s albums, the critics and die-hard fanbase’s love for the band’s second album is so immense that it has all but made their ensuing seven LPs irrelevant. So while Cuomo occasionally scores a bona-fide FM pop hit with songs like 2005’s “Beverly Hills” (by Weezer) and 2010’s “Magic” (with the rapper B.O.B.), he can never escape the shadow of his 1996 self. Countless bands of the past 15 years have cited Pinkerton as a defining influence while deriding the band’s latest devolution; Weezer’s every mention in the press comes with a requisite in memoriam for their artistic integrity; and just last year, the album’s reissue averaged a perfect 100 on the popular criticism aggregator Metacritic, only the third ever to do so (along with the Rolling Stones’ Exile on Main Street and the Clash’s London Calling). But above all else, his fans’ resilient dedication to Weezer in spite of his continued betrayal is what keeps this complex paradox alive: as the band’s drummer Pat Wilson said in 2005, “Basically, you have to hate Weezer to be a true fan” (Kelly).
Dealing with Duality: Semi-Social Interaction
It’s a heavy burden to carry, and Cuomo has reacted to his own split-identity in interesting ways. In 2001, he at first responded with venom, calling Pinkerton a “sick, diseased album” and the cult that had formed around it “the most painful thing in my life” (Ferguson). He would even go as far as to announce the titles of Pinkerton songs before playing one of his new pop songs on tour, much to the audience’s chagrin. But around the time he first realized these fans were not going to go away, he did something few true celebrities had ever before done: he broke the barrier between stage and crowd, those invisible walls of para-social interaction, and spoke to them. He asked them for advice.
In November of 2001, Cuomo initiated email correspondence with fans of his band he had found on the Internet – particularly the vocal ones who had complaints about Weezer’s recent change in direction. He set up dialogues via the band’s official webmaster Karl Koch, both to prevent his email from leaking to the public and to authenticate his identity, and sought honest feedback on the demo recordings he was posting to Weezer.Com on a daily basis – often with changes made based on fans’ responses to the previous batch. Koch later summarized Cuomo’s change of heart in noting, “He started to become interest in the hardcore fans’ points of view, and how their comments were remarkably similar to things a producer might say…It was [a way of] getting advice from people who had no financial interest in the subject, just artistic” (Sorenson). And while it is now commonplace, ten years later, for celebrities to “Friend” and “tweet” at individual fans, these interactions tend to be superficial and still para-social in nature (often a ploy to get more “Followers,” or online subscribers). Cuomo used the Internet and his webmaster as buffers, to an extent, but records of these exchanges show him to be a uniquely thoughtful and engaged conversant with his fans – he himself noted, in a post to a Weezer fan forum, that “no artist has incorporate[d] his fanbase…into his psyche like I have” (Sorenson). These dialogues fell somewhere between the first-order intimacy of a face-to-face conversation and the second-order, public intimacy of onstage banter with the crowd. For our purposes, we might call it “semi-social” interaction.
It was an experiment that didn’t last long. Cuomo, at first deliberately penitent (one email concludes, “The truth is, I, and most other musicians, need some sort of advising – be it from a manager, a girlfriend, or, in my case, an ex-fan…so as long as you’re willing to give the criticism, I’m willing to take it”), wound up hostile and inflammatory (posts to the Rivers Correspondence Board began to include renunciations of his previous work and promises of a “rap rock” album), before abandoning direct fan interaction entirely a few months later. 2002’s mindless Maladroit, at first conceived as a concession to the fans, wound up a further betrayal of them, and in a subsequent interview he dismissed the lot of them as “little bitches.” And yet even then, few of them dismissed him in return – after all, these were the words of a new Cuomo, not the noble artist who had faded somewhere into the depths of the late ‘90s.
The Truly Eternal: Art or Commerce?
Following that petty outburst in 2002, Cuomo decided to take a more passive approach and simply not talk about (or play more than the obligatory one or two songs per concert from) Pinkerton for the remainder of the following decade. But now that even he has come to accept the co-existence of his Body artistic and Body commercial, as evidenced by the Memories Tour and forthcoming archival releases like The Pinkerton Years diaries (running perpendicular to his frequent collaborations with the pop and corporate likes of Disney child stars, Ellen Degeneres, and State Farm auto insurance), one might wonder which of these two “eternal” bodies will truly endure.
And for as good an answer as there can be, one might look no further than that second set Weezer played in New York City last December, or any other city they’ve toured in their ongoing reunion as The Band That Made Pinkerton. As Cuomo concluded the set by his lonesome for the acoustic swansong “Butterfly,” a strange and wonderful new meaning became superimposed upon it, amplified by the rough harmony of some five thousand fans singing along. As Cuomo sadly reflects to his lover at the end of Pinkerton – “I told you I would return / When the robin makes his nest / But I ain’t never coming back…” – the mantra of “I’m sorry” that ends the evening begins to feel like an apology, both from Cuomo to his abused and faithful fans, and from those fans to Cuomo for never accepting the person he really did become. A communal chill resonated throughout the room, and as Cuomo rose his guitar in salute to the crowd with a knowing smile, it felt clear that this is the type of moment people remember, and write down. The other Weezer might wind up in somebody else’s Encyclopedia of Pop, perhaps featured as a footnote.